The New London Cut
It’s an interesting time to be a bespoke tailor in Britain’s capital. The world is getting more casual, and the conventional business suit is looking increasingly less relevant. Rents are rising across the city, especially in the West End. And throughout London, more and more made-to-measure tailors relying on factory-based production are opening up shop and misappropriating the word “bespoke” as a marketing ploy—diluting what it really means to have a suit cut, fitted and stitched by hand just for you.
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